the team

ELIZABETH GAYNES
Founder & CEO

strangelove was founded in 2013 by Elizabeth Gaynes, who works closely with Creative Director Helena Christensen to tell love stories through the art of perfumery. Elizabeth first embarked on her journey into fragrance as a founder of GaiaOne, a company dedicated to developing sustainable farming practices for essential oils. It was through this work that she first discovered what would become the celebrated ingredient throughout strangelove's award-winning collection, oud. Elizabeth has three times been nominated for an FGI award for her work in fragrance and has been celebrated across the world through exclusive perfume launches and press in cities from New York, London and Paris to the Middle East. She aims to provoke and challenge wearers' understanding of fine fragrance while creating memories through scent that will last a lifetime.          

HELENA CHRISTENSEN
Creative Director

Universally regarded as one of the world's leading models, Helena Christensen has one of the most diverse and multifaceted careers in the business. As a photographer, entrepreneur, and environmental activist, Helena's career is without comparison. Accolades range from being on the front cover of Elle UK more than any other person, while her photographic work features at the United Nations in New York. As Creative Director at strangelove, Helena works closely with Elizabeth Gaynes to define strangelove's brand identity; she is instrumental in developing the romantic narratives that shape each fragrance within the collection and the unique presentation of the brand. Helena's natural appreciation for the rare and unusual make her an invaluable member of the team. 

SIMONE WICKER
COO

Driven by her love of connecting global cultures and knowledge of luxury, high-quality goods, Simone joined strangelove to expand the brand worldwide. She began her career working for several luxury fashion houses while obtaining her degree at the Fashion Institute of Technology. After moving to Paris to study international business at École Supérieure de Publicité, Simone was exposed to haute parfumerie and exquisite ingredients - finding her calling in the fragrance industry. She returned to New York to work in global communications at Estee Lauder Companies before meeting Elizabeth in 2016, when she became enamored by strangelove’s brand ethos and joined the team on the spot. Simone is instrumental in bringing strangelove to life through product development, creative campaigns and launches.